Leading Italian retail brand Rinascente brings Swiss design to Italy with the launch of “Active Project,” featuring Baola Swiss ball product range Baola, the luxury, artisanal Swiss ball brand, is pleased to announce its first-ever retail partnership, with Italy’s Rinascente department store. The partnership will see Baola’s line of unique, art-inspired Swiss balls sold in Rinascente’s Turin department store, as part of its “Active Project,” showcasing luxury athletic and athleisure brands.  Founded in 2018, Baola has hitherto been available only online via its web shop, which ships internationally around the world. This first step into retail is a key move for the Geneva-headquartered brand, which has to date collaborated with 4 artists from around the globe to produce limited edition runs of uniquely designed Swiss seating balls.  Each Baola edition is the result of a collaboration with a different artist. To date, there have been four artist collaborations, resulting in a total of 8 different Baola editions, with additional collaborative editions scheduled to launch in 2021.  The Active Project at Rinascente was launched on 1st February, 2021 and includes a selection of Baola products in its Turin store location.  Baola editions featured at Rinascente in Turin include: 

Credits photo: Rinascente Turin via Lagrange, ph Valerio Minato.